So what does one do there once they’ve handed over the $1000 joining fee and signed up to pay a few hundred dollars a month?
“Whether you want to have a stretch, hold a writer’s room, enjoy a cocktail, spend time with a magazine you’ve never picked up before, or meet new like-minded people – Lawson Flats can be whatever you want it to be, ” said Alessio.
“It’ll be all things from health to hedonism with members set to experience an ambitious, inclusive haven for fresh ideas, artistic expression, cultural programming, and civic purpose.”
Lawson Flats is a markedly different offering to another Fini project – Mello House – an invitation-only members’ club discreetly located within the historic State Buildings.
It also aims to provide an environment for an emerging generation of creatives to treat as their own, delivering a blend of home, office and hospitality.
Mello House’s membership fee is not disclosed.
Another new kid on the block is the $3 million Vitality House, which draws inspiration from the exclusive Soho House in New York City that caters to the young, city-dwelling creative class.
It was Australia’s first members-only co-work and wellness club, founded by Amy Coleman and Remmy Roberts.
The Leederville hub is carving its own niche, another example of this new breed of co-working companies making a point of prioritizing the well-being of its members.
Roaming memberships cost $450 a month, giving members access to working spaces, exercise classes, a herbal medicine apothecary, podcast recording studio and spa treatments.
Genevieve McCarthy co-founder and executive producer of MM Creative Productions, a Perth-based theatrical production company, was introduced to the concept when she worked for the Soho House group in London.
“I lived in London for seven years and my first job was at Soho House – that was my first exposure to a private members’ club/co-working experience, and I was hooked,” she said.
Before her move to the UK, McCarthy was a lawyer at a top-tier legal firm, so she knows first-hand what it’s like to work under fluoro lights in a cubicle.
She now attends Vitality House twice a week, starting her day with a coffee from the onsite cafe, dealing with emails in one of the communal working spaces, then grabbing a healthy brekkie before moving to a pre-booked boardroom for an hour or two to host Zoom meetings.
“I am currently working on Disney 100: The Concert which tours Australia next year, so often spend my days on Zoom with Disney in LA and industry colleagues in Sydney, Brisbane and Perth,” McCarthy said.
“Having a quiet space with all the tech set up is incredibly helpful when hosting large e-meetings.
“It is undoubtedly a luxurious place to work but as a small business owner and creative it’s important to have a base where you can connect with like-minded people.
“A big concern moving back to Perth was about not being connected to fellow actors and producers, people working in the gig economy can often feel isolated because our work is varied, so I was worried about how I would find my people.
“There’s a misconception our generation just wants work to be fun, but for me, it’s more about valuing culture and community and seeking out a place where I can be productive and connect to like-minded people … the other pieces like infrared saunas are a bonus.”
The Morning Edition newsletter is our guide to the day’s most important and interesting stories, analysis and insights. Sign up here.