- NFL quarterback Cam Newton to serve as partner, strategic advisor and board member
- Games to be played in Las Vegas across a week-long span
- Digital sports media company launched OTE basketball league last year
Overtime has announced the launch of a seven-on-seven football league, marking the youth-focused digital media brand’s second newly formed sports property.
The company has joined forces with pro football quarterback Cam Newton for the new ‘OT7’ competition. The league will feature up to 24 teams from across the US and its inaugural season will kick off in the week of 6th June. All of the action will be covered exclusively though Overtime.
Games will be held in Las Vegas across a week-long span including pool play and a single-elimination playoff bracket. Beyond the live games, OT7’s content offering will include a docuseries following each team, game recaps, player features, a combine, and a series with Newton.
All content is being featured across Overtime’s social accounts, including YouTube, Instagram and TikTok. The New York-based company says it has built a community of over 65 million followers since being founded in 2016.
Newton, who is currently a free agent after leaving the National Football League’s (NFL) Carolina Panthers, will serve as partner, strategic advisor and board member of OT7. The 32-year-old already has form running his own teams for seven-on-seven, a stripped down version of football played by top high school athletes that emphasizes passing and route-running.
Last March, Overtime announced a new basketball league for 16 to 18-year-olds called Overtime Elite (OTE), which has since completed its inaugural season. The league guarantees athletes US $ 100,000 per year and allows participants to dispense with playing at the high school and collegiate levels before becoming eligible for the National Basketball Association (NBA).
Overtime has made no secret of its desire to expand beyond basketball and into other sports. Speaking at the SportsPro OTT Summit in November, its co-founder and chief executive Dan Porter said OTE would not be the only sports league Overtime would form as it looks to offer more opportunities for up-and-coming athletes.
Commenting on OT7, Porter said: “As a company, we continue to create, invest in and grow disruptive sports IP that rethinks the athlete and fan experience for the physical and the digital world.
“OT7 will introduce fans to highly competitive seven-on-seven football and bring them closer to the next generation football stars through Overtime’s storytelling.”
Newton added: “I have spent the better part of the last 15 years dedicated to bettering the lives of young football players through seven-on-seven football. Seven-on-seven was an invaluable outlet to me growing up, and many professional football players would not be where they are today without that exposure and training in the spring.
“I felt that now was the time to leverage my knowledge of the space and partner with Overtime to give seven-on-seven the exposure and investment it deserves.”