LOCK HAVEN – The doors of the new Fine Wine and Good Spirits store opened last week. On Monday afternoon, a host of local dignitaries and Pennsylvania Liquor Control Board officials were on hand a for a ceremonial ribbon cutting, marking the official opening of the new location at 120 E. Walnut St.
PLCB spokesman Shawn Kelly talked about the remodel and design of the new location.
“We’re very pleased and proud of how the store turned out,” Kelly said. “There’s almost twice as many products in this store as there were in the last store. We think the customers in and around Lock Haven will appreciate the wider selection. “
In addition to more choices, the aisles are wider, the lighting is better and there are more cash registers, which should make for a better shopping experience.
“It’s a different environment. It’s not your old state store. This is the Fine Wine and Good Spirits brand. We have wines along the orange wall, spirits toward the blue wall. It helps customers find their way around, “ Kelly said.
The new store features plenty of amenities, including more square footage for more product and ample free parking in the plaza, which already houses Save-A-Lot, Goodwill, Rent-A-Center and STEP.
Kelly talked about the positives of the new location.
“When we look to locate a store, we take a look at the demographic trends. Where customers are shopping, where customers are going and where they like to spend their time. We look for things like available space, the footprint of the building itself and if it would fit what we try to do. We also look for available parking and ease of access from roads. There are so many factors in determining where a store goes, “ Kelly said.
The new location, Kelly said, “Checked all the boxes.”
“For our real estate folks, who go around and look for stores, this absolutely did check the boxes of what we were looking for,” Kelly said.
According to Kelly, customers will find anything and everything at the store.
“This store has about 2,700 to 3,000 products depending on the day. That’s four, sometimes five tractor trailers full of product. So, it does take a lot of work… about six weeks from when we take a building to get it ready (to be) a store, “ Kelly said.
The old location, which was in downtown Lock Haven for 43 years, has closed its doors for good. To get customers to check out the new and improved location, Fine Wine and Good Spirits is offering 10 percent off everything in the store today (March 15) and Wednesday, March 16.
“Anything that’s in the store – even if it’s on sale – 10 percent off everything that’s in the store,” Kelly said.
For more information about the state’s Fine Wine and Good Spirits stores, visit www.finewineandgoodspirits.com.