Ja Morant’s diamond grill from Johnny Dang has created a movement

HOUSTON – Ja Morant entered a press conference room and took his seat in front of 30 or so media members during the NBA’s All-Star media day earlier this month.

The room was dim, with most of the lights focused on the Memphis Grizzlies star, whose wide smile lit up the room. Quite literally, actually. Because on that big smile, attached to his teeth di lui, was a glistening honeycomb diamond grill created by celebrity custom jeweler Johnny Dang.

Much is made of the Grizzlies’ flashy, high-energy style on the court. The alley-oops, chase-down blocks and highlight-reel passes are regular trends on social media.

That same flash is applied off the court, as well.

Morant got his grill in February 2020, but he’s not alone. Grizzlies forward Jaren Jackson Jr. was with Morant when he purchased that grill, and on a recent trip to Houston before Sunday’s win over the Houston Rockets, Jackson and teammate Brandon Clarke added similar diamond grills.

So, it begs the question: Are the Grizzlies the iciest team in the league?

“I would say so,” said Chance Harris, VIP manager for Diamond Boys and Johnny Dang & Co. “They’re definitely stomping on them as far as being the most glacierous team in the NBA.”

Based in Houston, Dang has made custom grills for several NBA players, but he’s mostly associated with rappers. Morant sporting a grill representing Memphis on the All-Star stage was another reason he resonates so effortlessly with the city’s culture. Some of Dang’s past clients include rappers Moneybagg Yo, NLE Choppa, Key Glock, Jay Fizzle and Young Dolph.

On any given weekend at a lounge, bar or gathering in Memphis, a room of people could end up rapping in unison: Johnny did these teeth, whole lotta cheese for these VVS, “ a nod to the song “Tick” by Memphis rapper Big Homiie G.

Morant himself referenced the line in an Instagram post that showed off his smile from the All-Star Game press conference.

Dang’s other clientele includes Beyoncé, Jay Z, Kanye West, Kodak Black, Quavo and more artists and celebrities. Harris has been by his side di lui for many of those meetings, including as Morant’s driver in 2020.

The honeycomb zig-zag diamond grill purchased by Morant, Clarke and Jackson has an estimated value between $ 25,000 and $ 35,000. The grill is comprised of high-end internally flawed diamonds, handpicked and implemented by Dang. The grill includes diamond to the brim, allowing very little gold to show.

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