Hy-Vee Extends Partnership with Bayley Currey, JD Motorsports

INDIANAPOLIS, INDIANA – JULY 29: Bayley Currey, driver of the #4 Hy-Vee Chevrolet, drives during practice for the NASCAR Xfinity Series Pennzoil 150 at the Brickyard at Indianapolis Motor Speedway on July 29, 2022 in Indianapolis, Indiana. (Photo by Logan Riely/Getty Images) | Getty Images

After a successful run with JD Motorsports driver Bayley Currey last week at Indianapolis Motor Speedway, retailer Hy-Vee has signed on to sponsor his team for six more races as the NASCAR Xfinity Series season winds down.

The Hy-Vee sponsorship will continue at Saturday’s New Holland 250 at Michigan International Speedway, one of the fastest tracks on the NASCAR circuit.

Hy-Vee’s name has become prominent in motorsports circles. In July, Hy-Vee made a big splash in INDYCAR racing when it hosted the Hy-VeeDeals.com 250 and Hy-Vee Salute to Farmers 300 races at Iowa Speedway in Newton, Iowa, with record attendance at the track. Hy-Vee’s sponsorship and dedicated involvement in that weekend made it one of the most talked about events in INDYCAR racing. The weekend included Hy-Vee displays and events, including Hy-Vee-sponsored concerts that included performances by Tim McGraw, Florida Georgia Line, Gwen Stefani and Blake Shelton.

“Hy-Vee’s Chairman and CEO Randy Edeker and Hy-Vee have done so much for INDYCAR racing and Iowa Speedway,” said JD Motorsports Vice President of Sales and Marketing Tony N. Priscaro. “It is great to see all that positive momentum Hy-Vee created in racing carry over to Bayley, JD Motorsports and NASCAR’s Xfinity Series.”

Currey ran a strong race in the Hy-Vee No. 4 Chevrolet on the IMS road course in last Saturday’s Pennzoil 150 Xfinity race. He finished seventh in the race’s second stage and came home 21st on the lead lap.

Now, Hy-Vee’s sponsorship of Currey will continue with races in Michigan, Watkins Glen (Aug. 20), Darlington (Sept. 3), Kansas (Sept. 10), Texas (Sept. 24) and Phoenix (Nov. 5) .

“To have a big sponsor like Hy-Vee show a commitment to me for six more races means so much to me,” Currey said. “I can’t tell you how rewarding it is to have a company with so many employees choose me to proudly wear their logo. I am appreciative of Randy making this happen for me along with the entire team at Hy-Vee.”

The no. 4 team hopes momentum from Indianapolis will carry over to Saturday’s Michigan race.

Associate sponsors Wahlburgers, Redbox Rx and Vivid Clear Rx, which are Hy-Vee subsidiaries, will also be on the No. 4 cars this weekend in Michigan.

— JD Motorsports —

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