Grassroots sports clubs encouraged to apply for £10,000 of funding

Local sports clubs in need of funding have the chance to receive a £10,000 lump sum as part of the Proud To Pitch In initiative, a grassroots funding scheme by Greene King IPA.

Applications are open now and are available for all grassroots sports clubs in the UK with participants aged 18 and over – whether it’s hockey, tennis, football, zumba – any and all grassroots teams are encouraged to apply.

Launched in 2021, the Greene King IPA Proud To Pitch In scheme allows grassroots sports clubs to apply for a funding grant of up to £3,000 – however to celebrate the one year anniversary, a one-off lump sum of £10,000 is being made available to clubs.

According to new national research from Greene King IPA, only 6% of people believe their local sports club receives sufficient funding.

Over a quarter (26%) of people believe local sports clubs need more funding for training facilities, kits, clubhouses, and pitch or court maintenance, which is why funding is so important.

Will Hemmings, Greene King Brewing and Brands Marketing Director said: “We are delighted to celebrate one whole year of the Greene King IPA Proud To Pitch In scheme. For us, the scheme isn’t a one-off campaign, but a continuous pledge from Greene King to create a lasting impact for thousands of clubs across the UK.

“We want grassroots sports to flourish, however we are aware of the challenges that many clubs face, which is why supporting clubs with additional funding is so important.

“With a cost-of-living crisis affecting households across the country, it is now, more than ever, so important that we keep clubs funded – in order to help maintain, and improve, the nation’s social, mental, and physical well-being.

“Pubs and grassroots sports both play a critical role in local communities. They are spaces where people can socialize and meet new people, which is great for mental health and well-being. What’s better than bonding with a new friend about sport, over a pint of IPA, in a cozy pub!

“So, whether you play football or hockey, are in a roller skating club, or organize a Zumba class, we want to support as many local clubs as possible – which will hopefully go a long way to keeping everyone in action.”

To apply, or to nominate a grassroots sports club for the £10,000 funding lump sum, visit:

Headline photo credit: Annca / Pixabay

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