BOSTON – The Boston Bruins and NHL today unveiled the Bruins special-edition jerseys for the 2023 Discover NHL Winter Classic event that will be played January 2, 2023, at Fenway Park, home to the Boston Red Sox.
The Bruins’ NHL Winter Classic jersey is inspired by a variety of Bruins looks through the years. The big bold gold stripes on a black base make this sweater unmistakably Boston. There are touches of Vintage White, a light beige color meant to evoke aged textile as if this garment was found in a trunk deep in the back of an old skate shop, in the embellishments.
The BOSTON wordmark is a custom typeface created by adidas and inspired by the original spoke-B worn in 1948. The arched form of the wordmark is a subtle classic varsity reference and nod to New England amateur hockey. The Boston bear logo is best known as the Bruins’ secondary logo and uniform shoulder patch beginning in 1976 and worn through the early 1990s. The bear is recolored and paired with the BOSTON arching wordmark to create a complete city name and mascot creative lock-up.
The front crest, player name and number embellishments are constructed in vintage felt with decorative top stitch. Adidas added extra repair stitch details to these embellishments for the first time in NHL history.
The Boston Bruins Winter Classic jersey will be available for preorder at bostonproshop.com beginning immediately, with shipping dates beginning December 1. Winter Classic merchandise is already on sale online at bostonproshop.com and in-store. Fans can shop the jersey in-store at the ProShop, powered by ’47, beginning December 1 at 84 Causeway St., Boston, MA 02114.