BBB Cycling, the Dutch bicycle parts, components and accessories brand has today announced the third edition of its ‘BBB Cycling Limited Series’. The product series sees the company tie-up with cyclists to create their own one-off signature helmet designs.
The new design features on a BBB Maestro MIPS helmet and is the brainchild of creative studio Manifest Butter and BBB ambassador Jack Ultra Cyclist.
Established as an outlet for the artistic creations of former professional cyclist Taylor Phinney and Girona native David Roselló, Manifest Butter has developed creatives that blend the world of art and cycling.
Jack Thompson aka Jack Ultra Cyclist is an Australian ultra distance cyclist. He is currently in the process of undertaking his biggest feat of endurance yet, cycling 1 million meters of elevation throughout 2022 to raise money for mental health charities.
Both Jack Thompson and Taylor Phinney have been open about their struggles with mental health and depression in the past.
As a release from BBB Cycling notd, this partly served as the inspiration for the new helmet design… ‘The helmet protects the head while also symbolizing a need to protect the preciousness of the human mind, which is at the heart of both Jack and Manifest Butter’s physical and creative endeavors.’
To accompany the helmet launch, BBB Cycling has produced a short film exploring the creative process behind Manifest Butter’s creative direction, while also looking to delve into the power of the human mind across all aspects of Jack Thompson’s life. The new short film is called ‘A place to protect’ and premieres today.
It also introduces Pau Llahí, a young rider with ambitions of racing the Enduro World Series. Pau is one of a number of downhill and enduro riders supported by Taylor Phinney and Manifest Butter – with the proceeds of their involvement in the project helping to cover race entries, travel expenses and bike maintenance for the riders’ race seasons.
The helmet will be available from November 22nd online, and sold internationally on the website of Ride Out Amsterdam and in selected stores in the Netherlands and Belgium for €149.95 in a strictly limited edition of just 250 pieces.